5 Tips to Making Facebook Marketing Work for Your Business

When doing online marketing in Singapore for your business, you need to be where your prospects and customers are. Facebook remains the most widely used social media network. Although there have been concerns about algorithm changes and dropping impressions, it’s still worthwhile for businesses to invest in Facebook marketing.

Connecting with your target audience through Facebook is one way you can increase your online exposure and establish your reputation. Facebook allows you to be on the same playing field as your competitors are. If it’s your first time exploring Facebook marketing in Singapore, here are few tips to help you make it work.

1. Create a dedicated business page. Don’t create a usual personal Facebook account for your business. Instead, create a business page. This will allow you to maximize the features that Facebook offers business owners. Also, using a personal profile for your business might only get you in trouble for violating Facebook’s Terms of Service. While you’re it, be sure you’re selecting the right category for your business. Put accurate details, too, about your business.

2. Use a vanity URL. You will be issued a random business URL for your Facebook page. But, you’ll want to change that to your actual brand name.   This will help people find your page more easily, whether they’re searching straight through Facebook or from search engines. Besides, having a vanity URL for your business looks more professional than using a randomly-assigned set of characters.

3. Use high-quality images. Dedicate time and effort in creating high-quality visuals for your Facebook page. And refrain from selling hard on each of your posts. Leave that work to your website and instead use your Facebook account to establish relationships with your contacts. Post photos of your team members while at work and share tips as well as entertaining posts, every once in a while. Upload live videos and share user-generated content, too. And don’t forget to check if your photos adhere to the right image dimensions for Facebook posts.

4. Schedule posts. Thanks to online marketing tools, creating content for your business is now easier than ever. That said, take advantage of scheduling applications for your Facebook page. Plan your content and produce them ahead of time. Be sure there’s someone manning your page so questions and messages can be responded to, as soon as possible. Show people you value their time and they will love you for it.

5. Maximize Facebook advertising opportunities. Start with call-to-action buttons that you can display on your page. For your Facebook advertising efforts in Singapore, target audience that is most likely to convert into actual customers. These may be people that have already downloaded one of your e-books or are subscribing to your newsletter. Additional Tip: Don't be shy to use emojis in your posts, wherever they may be applicable.

If you are unsure how to get started in using Facebook for your business, you can always work with an online marketing agency in Singapore. Receive professional advice which techniques are most appropriate for your target audience, and which are most likely to help your business grow. All of that while ensuring that you're making the most of your marketing budget and not going beyond what you can afford.